Yes, Social Media is Important
for your Business.
Don't overlook it.
It seems that this should be common sense by now, but even with that being the case, it’s still hard to carve out time to nail down a social media strategy. If you don’t have the resources to hire someone to do your social stuff for you, it can be a tall task trying to figure out where to start. So we thought we’d give you a few tips on what you want to remember when embarking on the important step of establishing a social media presence for your business.
1. Increased Brand Recognition
A big part of any business success comes from the fact that people actually recognize your brand. And that only comes through consistent, quality exposure to that brand. Social media is one of the most accessible outlets for getting that level of exposure, but you have to know what you’re doing. There are tools and skills to learn, but if you put in the work, you will see the payoffs relatively soon.
2. Improved Customer Service
What makes social media so revolutionary is that it’s not a one-way information source. It’s not a preaching platform. It’s a conversation. It allows customers to feel like they have access to their favorite brands through the click of a mouse. Like they matter. And like they are being heard. A social media presence allows you to harness this conversation potential, to make your customers feel heard, and ultimately build the reliability of your brand. You can solve problems, offer special promos, or simply establish a more personal connection to the people you’re trying to reach.
3. Lower costs
If you’ve had a business for any amount of time, you’ll know that incredible amounts of money can be sunk into traditional marketing avenues. Print, television, and radio cost a lot and reach a lot less people. Social media revolutionizes the whole game by flipping the equation. Costs are much less, and the potential audience is much larger. Plus, social media allows your customers to do your work for you. A positive review on a Facebook page goes much further than a cheesy jingle and low budget video played during the timeout of a televised football game.
4. Boost Search Engine Rankings
This is the often-forgotten x-factor that can mean all the difference for your business. Customer engagement, shares, likes, and having a digital conversation is the key to getting your SEO results bumped up. We all know that beyond the first page of Google, results drop off significantly. Social media uses a small amount of energy to work toward big results. Publish a little contest, offering incentives to customers to share your content, and watch as your name bounces around the internet and your SEO juice spikes!